“Pass the Mic”

Tommy Hilfiger introduces the Fall 2021 brand campaign “Pass the Mic”, starring Yara Shahidi, Anthony Ramos, Jack Harlow, Wizkid, Kim Soo-Hyun and DJ Cassidy. The campaign supports the idea that everyone has the power to affect and change the world, because voices speak volumes. Together with this select group of diverse voices, consumers will have a global platform to share and amplify their message to inspire change.

Focusing on a specific topic, each talent inspires fans by asking: What inspires you to make a difference? What would you say if the world was listening? What drives you towards the future? What do you have to say?

The campaign launches September 20, 2021 with the consumer activation going live from September 25th. Each campaign video ends with talent saying, “I’m passing the mic to you. What do you have to say?” Audiences will be given the opportunity to respond via direct message on TOMMY HILFIGER’s Instagram account.

“Every voice has the power to light up the world,” states Tommy Hilfiger. “We are here to quite literally ‘Pass the Mic’, first to the select voices and then to our global audiences, in order to drive meaningful and long-lasting change. I am proud that our Fall 2021 collection is represented by such an incredible and diverse group who are sharing their voices, on our platform.”

The “Pass the Mic” campaign features the Fall 2021 TOMMY HILFIGER collection alongside statement makers from the brand’s archives, seamlessly blending modern prep with iconic heritage pieces. Building on Tommy Hilfiger’s ambitious sustainability mission to Waste Nothing and Welcome All, the Fall 2021 TOMMY HILFIGER collection is made using more sustainable methods and materials, and is now available on tommy.com, in TOMMY HILFIGER stores worldwide and through select wholesale partners.

Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, #PasstheMic and  @TommyHilfiger.